PPMark Chovan has joined the staff of Hoss Sauce® Tanning Products as vice president of sales and marketing, and will head-up a new company satellite location in Dallas known as Hoss Sauce Texas. Chovan is well known throughout the indoor tanning industry, which he has served for the past 12 years as a sales and marketing executive.

PPMost recently, Chovan successfully launched Tan Line Inc. in Dallas, manufacturer of the NUVOBRONZ line of tanning lotions and other products. He started Tan Line in 1997 and was responsible for virtually all aspects of the company's operation, including packaging, displays, trade shows, advertising and marketing.

PPPrior to that, Chovan served for nearly six years as marketing director for Supre Inc., also in Dallas. He was directly responsible for establishing Supre's distributor network and developed the company's direct sales effort. He was in charge of all marketing functions, including advertising and trade show participation, and was instrumental in the growth of the company.

PP"At a time when we are eager to implement key expansion plans and fine-tune our sales and marketing efforts, Mark Chovan is the perfect addition to our company," Dale Hansen, founder and president of Hoss Sauce, said.

PP Hansen and Chovan have a long-standing friendship that has evolved through several years of association in the indoor tanning industry. Over the years they have shared their individual viewpoints on how lotion companies relate to the industry, and where the industry is evolving. During that time they have found their viewpoints are similar, including a strong commitment that lotion companies must provide quality products and customer service to salons. Both stressed that listening to tanning salon owners is crucial to improving and developing tanning and skin care products.

PP"Mark's extensive knowledge and experience in the indoor tanning industry will have a positive impact on our operation, and I personally look forward to working with him," Hansen said.

PPChovan is already at work in the new Hoss Sauce Texas office, which can be reached
toll-free at 1-866-471-HOSS. Chovan's direct email address is mark@hosssauce.com.

PP"Dale and I are working at an extremely fast pace developing new products, formulas, fragrances, collateral materials and point-of-purchase displays," Chovan said. "We are
planning to introduce several new product extensions to the current line, and at the same time we are working on an entirely new 'top-secret' line that will be unveiled soon."

PPInformation about Hoss Sauce products can be obtained from the new Dallas office or by calling the company's corporate headquarters at toll-free 1-800-275-2855. The company can also be visited on the web at www.hosssauce.com.